Reference

Philippians 1.12-21
Christ Be Magnified!

In marketing speak there is something called the single-minded selling proposition. It's that one statement that sums up a product or a brand. The singular reason that a brand exists.

The Apostle Paul had a single-minded proposition as well. He said: for me to live is Christ, and to die is gain. So it should be for all who take the name of Christ. Our lives have meaning through a living dedicated to glorifying Christ.